Juhudi Kilimo – Total digital transformation in Kenya

How Juhudi Kilimo moved from a costly Salesforce-based core banking system to MFI Expert and modernized end-to-end operations.

Country: Kenya

Segments: Agricultural microfinance, rural lending

Background

Juhudi Kilimo is a leading microfinance institution in Kenya focused on financing smallholder farmers and rural entrepreneurs. Before adopting MFI Expert, Juhudi Kilimo was running its core operations on a Salesforce-based core banking setup. While flexible, the previous system had limited functionality for microfinance and had become costly to operate and extend.

Challenges

  • High licensing and customization costs on the Salesforce-based core banking platform.
  • Limited microfinance-specific features, requiring workarounds for loan products and group lending.
  • Fragmented tools for CRM, field operations, and mobile money, making it hard to get a single view of the customer.
  • Manual processes and spreadsheets in some areas, slowing down decision-making and reporting.

Solution

MFI Expert replaced the legacy Salesforce-based core banking system with a unified microfinance platform. The implementation covered the full digitalization of Juhudi Kilimo’s operations:

  • CRM: Centralized customer and group information, lifecycle tracking, and activity history.
  • Core banking: Loan and savings products designed for Juhudi Kilimo’s business model, including group lending and agricultural cycles.
  • Digital Field Application (DFA): Mobile app for field officers to originate loans, capture KYC, and record collections in the field.
  • Mobile Money integration: Integration with mobile money (such as M-Pesa) for collections and repayments.
  • Business analytics: Dashboards and reports to monitor portfolio quality, productivity, and profitability.

Key impact metrics

200k+
Customers
$30M
Loan book
1 day
Loan TAT
100%
Digital operations

Results

By moving to MFI Expert, Juhudi Kilimo achieved both cost savings and total digital transformation of its operations. The institution now runs its day-to-day activities on a platform designed for microfinance, with integrated CRM, core banking, DFA, mobile money, and analytics.

  • Reduced total cost of ownership compared to the Salesforce-based core banking setup.
  • Improved efficiency for field officers and branch staff through DFA and process automation.
  • Better data for management through consolidated reporting and analytics.
  • Stronger foundation for growth and innovation across Kenya and rural markets.

Juhudi Kilimo’s experience shows how a platform built specifically for microfinance can replace generic, expensive systems and deliver a more complete digital transformation.

At a glance

  • Client: Juhudi Kilimo
  • Country: Kenya
  • Focus: Agricultural microfinance
  • Replaced: Salesforce-based core banking system
  • Key modules: CRM, Core Banking, DFA, Mobile Money, Analytics

Interested in a similar transformation?